Brand Applications and Registrations

Trademark applications (and registrations) provide you with resources to protect your business and investment; in fact they will become your most effective business asset. There is a common misconception that registering a company, purchasing the domain names and registering for tax purposes provides you along with legal rights to protect your brand. This just isn’t the case; only a registered trademark can provide you with the legal backing to secure your venture and its future surgical procedures.

Questions often arise to whether to register a signature. The simple answer is that it is imperative, providing the only form of protection that gives exclusive legal rights to utilize the company trademark for the specific goods and services, both in the offline and Online Trademark status search India environments; affording the business the capability to stop others from the brand and potentially damaging the reputation of organization.

In respect to a trademark application, numerous aspects surrounding the brand and image of the company can be protected. Incorporate logos, phrases, taglines, colours, fonts and images. Furthermore, trademarks are registered for particular goods and suppliers. The inclusion of a written description within the business’ offerings provides the legal specifics of a security program. It is important that the range of merchandise and/or services that corporation produces is correctly classified into one of the 45 separate categories in the market.

It is important to highlight that trademark applications are country specific. For instance, this means that should you have a trademarked business in New Zealand that is actually trading, or is proposing to trade, in Australia you should protect vehicles and business conception nationwide too. Having rights to the brand, logo and product offerings in New Zealand does not mean that there are the same rights in Australia; a separate trademark application must be added.

The process of a trademark application in both mentioned countries is very similar; however, there are longer confirmation times when applying for an Australian based trademark. The trademark application process in both countries are registered on a ‘first to file’ basis, which means that if another business or individual files a trademark application prior to your own, then they may gain the legal rights make use of the trademark. Once an application is received, the trademarks office examined the application, searching for any potential issues in the application itself. It is then advertised for what is termed an ‘opposition period’, which enables other to lodge a complaint or objection re the task. However, objections are rare and the majority of trademark applications progress straight through to registration. The particular trademark registration is approved, the business will receive certification and approval being the exclusive user with the specified trademark for the plethora of goods and services sent applications for under the application.